Joyovus Digital

One of the most well-accepted definitions of marketing is creating, communicating and delivering values to consumers. Now that we see from a global perspective, traditional marketing has gradually transformed to digital marketing, Bangladesh is utilizing the usage of ICT (Information and Communication Technology) as a tool for development and sustainability under Digital Bangladesh approach. Small and medium enterprises (SMEs), considered to be the backbone of industrial growth in the country, are placed at the core of any digital transformation strategy. Observing recent global trend, investment in Digital Marketing has increased by double-digit percentages every year whereas that of traditional marketing has dropped by single-digit percentages every year. Small and medium business owners are constantly juggling with their budgets – how much to spend on marketing? Digital markets earn around Tk 2,000 crore per year from the digital advertising sector in Bangladesh.   A t...

Everyone is a marketer in one way or the other. What matters is whether you are a Digital Marketer or a Traditional Marketer! Because if you haven’t started taking baby steps of implementing such awesome marketing practice in 2020, you are too much laid-back ladies and gentlemen. Better late than never, read on to get fascinated by the solid reasons for applying digital marketing for your existing/new businesses. Did you know that throughout the world more than 4.5 billion people access the internet? This means you can market your products/services/values using the mind-boggling sphere of the internet to reach more than 60% of the global population simultaneously as well as instantaneously. Moreover, an average internet user spends more than six hours online; just imagine the bombardment of  visibility  and  engagement  you can generate just in a jiffy. Let’s not forget the amazing mobile apps that have occupied an important segment of our lifestyle; we...

This ever-evolving discipline of marketing has infatuated the whole world with its labyrinth of opportunities. It all began in the 1990s with the advent of the Internet; and, since then it has expanded its boundary to such infinity that it is often difficult to express oneself as a Complete Digital Marketing Specialist or Expert. Acquiring such a treasured proficiency requires optimum leverage of smartness, hard work and determination because this digital sphere of marketing is evolving itself in every second. Below are a few tips to keep you on an updated version for mastering Digital Marketing Trends. Fact 1: The Opportunity cost of learning is high. Whether you like it or not, you must accept the point that there is no alternative to learning; after all, winners have always acknowledged the “survival of the fittest” concept. So, what will you read? How will you find these resources? We are all grateful to Larry Page and Sergey Brin – Google your mind away with a...