Everyone is a marketer in one way or the other. What matters is whether you are a Digital Marketer or a Traditional Marketer! Because if you haven’t started taking baby steps of implementing such awesome marketing practice in 2020, you are too much laid-back ladies and gentlemen. Better late than never, read on to get fascinated by the solid reasons for applying digital marketing for your existing/new businesses.
Did you know that throughout the world more than 4.5 billion people access the internet? This means you can market your products/services/values using the mind-boggling sphere of the internet to reach more than 60% of the global population simultaneously as well as instantaneously. Moreover, an average internet user spends more than six hours online; just imagine the bombardment of visibility and engagement you can generate just in a jiffy. Let’s not forget the amazing mobile apps that have occupied an important segment of our lifestyle; we spend more than two hours per day just in social media. (www.hootsuite.com)
Oh, my analytics! Probably, one of the most distinguishing characteristics of Digital Marketing is that you can get systematically analyzed information regarding your actions. Analytics is a superb treasure trove of opportunities only if you can harness it appropriately. In other words, traditional marketing lacks measurability and the fact that typical managers want to observe the direct result and digital marketing works impeccably in terms of statistics and insights. Therefore, you can formulate and execute better decisions like never before thanks to the relevant facts and figures just a click away.
Every college classroom has a nerd, shopaholic, deeply in love couple, lone wolf, teacher’s pet and so many different personalities. Who do you think would avail Valentine’s Day offer at your restaurant? Why would you bother to knock anyone else from that classroom either? Almost 50% of companies do not have a digital transformation plan (www.smartinsights.com). Stretch to the right person, at the right time, at the right place with the right product/service that he/she needs or wants. How much more customized, targeted and at the same personalized can your business offerings be? Isn’t this the degree of control you have been yearning all these days?
According to a recent trend, investment in Digital Marketing has increased by double-digit percentages every year whereas that of traditional marketing has dropped by single-digit percentages every year (www.webstrategiesinc.com). Small business owners are constantly juggling with their budgets – how much to spend on advertising? Well, here’s the probable solution, follow the trend to outsmart your competitors because this digital form of marketing is one of the most cost-effective and simple ways to get a greater return on investment. Furthermore, researchers say that this trend is likely to continue for several years from now.
Last but not the least; you need to be present where your target audiences are. So take your stand and create your limelight. To end for today, here’s a quote by Ian Schafer, Co-Founder & CEO of Kindred “Innovation needs to be part of your culture. Consumers are transforming faster than we are, and if we don’t catch up, we’re in trouble”.
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